The ethos "There is no such thing as failure" is not new, but when was the last time you, or your team, actually practiced it?
Sure, embracing it too tightly can mean business demise, but what if you held on to the concept just a little?
What if the next time you had an ideation or design session you didn't allow doubt or potentiality of failure into the room just for that hour or so? What would you find?
Maybe nothing, or maybe something really amazing. [1, 2]
Why not try and find out?